My Blog

Whatever rings Mel's bells

Posts Tagged ‘bride’

Time for a change

Well, the Christmas sales season has come and gone, and I’m sad to report that my sales were weak.  I certainly can’t point to anyone for that except myself.  I left a lot of opportunities on the table because of my schedule and my need to prioritize.  Frankly, it’s kind of insane to try to run a business with everything else I do!  And when you consider that I’m selling in a glutted field, it’s not hard to understand my distinct lack of wild success.

Honestly, I look at my pieces and I don’t see a common thread.  There’s nothing recognizable about my pieces – nothing that makes them obviously mine.  Nor is there anything to set them out from anything else on the market.  I have a couple of amazing ideas in the works that will make both of those true, but unfortunately they both require time commitments that I just can’t fulfill right now.  :,-(  Though I am slowly squirreling away all the supplies and tools I need to make them happen.  And eventually, I will get laid off and have some time…  But that doesn’t help me now!

The other thing about my pieces is that they don’t stand out.  They’re balanced and attractive, aesthetically pleasing and sometimes meaningful.  But I don’t think they’d ever make someone stop in their tracks and release an involuntary gasp.

Basically, I’m saying that I don’t think I’m a particularly special snowflake, and I’m tired of putting this kind of energy into a business endeavor that isn’t going to go anywhere.  So it’s time for a big change.  Like, a REALLY big, world-shaking, life-changing, paradigm-shifting change in direction.

I look around, and I say, what’s selling?  What do people want to buy that I enjoy making?  What can I make that will satisfy my desire to create, and also satisfy a need (or desire) that people actually have?

Short story long, I’m going into the wedding market.

Starting this weekend, I’m going to pack up my office and all the unfinished or half-finished projects so I can start developing new products.  Pinterest is quickly becoming my friend!  I’m getting great ideas for what brides are looking for right now, and I’m going to use those as guidelines to design things like attendant gifts, table decorations, and of course jewelry and accessories for the bride herself.

On one side, I’m very excited!  Big projects and plans always get my peanut brain going, and I love developing ideas and figuring out what I need to make them happen.  On the other side, I’m scared. To. Death.  Change of this scope is daunting, to say the least.  Comfort zone?  Not even sure where it is at this point.  I need to reinvent myself, rebrand what I do, and in some ways start from scratch.  Practically, this means everything from business cards and packaging to descriptions on every social media site I have a presence on.  (See what I mean about big plans?)

I guess what I’m saying is, watch for updates.  It may take me a few weeks or even a couple months to get what I want to do right, so you might not hear much from me right away on new product.  Rest assured, I’ll be busy behind the scenes.  And when I emerge from this dark, scary cocoon, you’ll be treated to some amazing things!  I may even share some of the process as I go…  Sneak peeks, anyone?

So stick around.  There’s a lot to see, and though its going to be a rocky time, it’s also going to be fun.  And after the growing pains are done, a whole new world is going to open up.  Hey look, I’m excited again!