My Blog

Whatever rings Mel's bells

Posts Tagged ‘Etsy’

Time to be moving on

I have some unpleasant news folks; due to some recent policy changes, I’m going to shut down my Etsy shop.  A few days ago I got an email sent out by the CEO of Etsy discussing these new “clarified” policies, and frankly I was appalled.  Etsy bills itself as a marketplace for handmade goods, but over the past years the “handmade” section has been taken over by mass producers pretending to be crafters.  By checking sites like CraftCount that track the top sellers, this becomes obvious.  The top several sellers are from Far East countries well known for large numbers of sweatshops, and with average daily sales in the hundreds for each of these shops it’s obvious these aren’t individual sellers.

Well, as of January 1st, the rules allow these sellers to hire employees, use fulfillment services, and even involve outside manufacturers – as long as they’ve designed the product.  By redefining the term “handmade” to include work that CLEARLY is not handmade, it puts the nail in the coffin of small, indie sellers like myself who not only design but also create all our own goods with our own hands.

So I’m leaving.  This is not a decision I’m making lightly; I’ve spent nearly five years on Etsy.  This change will affect every aspect of my business.  But I can’t compete with that demographic and I don’t want to.  That’s why I went to Etsy in the first place – because I want to be part of a community of small sellers like myself.

To make a long story short, I’ve started migrating my listings over to Zibbet.com as of this week.  To where, you say?  I know, I hadn’t heard of them before either.  But they have the potential to compete very strongly with Etsy in time.  The costs are lower to start up, they actively police listings and flag (and even remove!) shops that are out of compliance, and they have a firm reputation for fast and personal responses.

I hope you’ll come visit me at my new web home http://www.zibbet.com/MelsBellsJewelry which will be (slowly) filling up with all the same goodies from my Etsy site, as well as a bunch of new stuff you haven’t even seen yet!  Thanks for all your support, as always.  I’m trusting that this change, though frustrating for me, will lead me to a better community that I’ll truly fit into.

Announcement

Big changes are a-coming…  There’s no way to work up to this, so I’m just gonna pull the bandage right off in one yank.

I’m auditioning for the Navy Band.

Yep, I’m going to enlist in the US Navy and join the band and be a Navy rock star for the next few years.  Didn’t know the Navy had rock bands?  They do.  In fact, they have 11 fleet bands around the world, each of which has 2-3 vocalists.  One of those fleet bands is stationed at NBK-Bangor, right here in my backyard.  If they station me there, I’ll only be gone for about 7 months (8 weeks of basic, 21 of A school) and then I’ll be back home again for most of my tour.  If they don’t, I could end up in California or Europe or Hawaii or on the East Coast.  Who knows?

At any rate, I’m offering what I feel is my greatest talent and skill in service of my country.  It’s a decision I have not made lightly, and in fact one I was on the verge of making two years ago.  In 2010 I decided to stay here, but I guess it was just a matter of time!  I keep telling people that if I’d known at 18 that I could do this, I’d only be a few years out from retirement right now.  But no, I had to talk to the Army recruiter…  And the Army doesn’t have a dedicated vocalist position.  You know, it never occurred to me to walk out the door and into one of the other branches.  But hey, life is funny that way and playing the “what if” game is stupid and unproductive.

So this is the plan:  I serve for 5 years, and if I like it then I stay in until I want out.  If I don’t like it, then I’m back here in 5 years buying a house and picking up where I left off.

Either way, I’m excited and ready for a change.  Both Etsy stores will remain open for sales in my absence (big thanks to Albert who will be shipping packages out for me until I’m able to take back over) tho there obviously won’t be any new items available until I get to my duty station.  Keep an eye out for future communications as to when I go – it’ll be business as usual for the next couple months, or however long it takes for me to get on the road.

Bad news

Let me be brief: I’m not opening a store any time soon.

Yup, after spending the last year writing a business plan, doing market research, and building interest, I’m going to have to set aside the plans to open The Bead and Bean (and Broads and Bullets and Brews and I forget what the other thing was), at least for now.

Apparently I should have taken a few steps earlier that I waited to take till I had my stuff together better.  One of those things was sitting down with somebody from the bank and talking turkey.  ‘Cause it turns out, the turkey is me.

The short version is that after a brief presentation of my business plan to a panel of four mentors, they’re very impressed with the work I’ve done and the passion I have for my dreams and ideas, but – here’s the kicker – money talks.  And I’d have to have an awful lot of it to get a lease.  In my case, around $50,000.

Once the hysterical laughter subsided and I picked myself back up off the floor, I realized they weren’t kidding and there’s no way I can do this.  I mean, really?  Fifty grand?  Ain’t gonna happen unless I win the lottery, and you can’t win if you don’t play.  So I’m out.

Now, the good news is that by waiting, I’ll be able to open the store at a better time, when the economy is stronger and I’m in a better position to make it all work.  I mean, there really isn’t any advantage to opening a store now.  Let’s be realistic.  Consumer spending is starting to come back up, but it’s still pretty darned low.  And the commercial real estate market isn’t like the residential market; all those empty buildings are not causing lessors to lower their rates.  So there wouldn’t be an upside to opening now anyways.

Still, it’s pretty disappointing for me to have to do a 180 on this, especially since I could have spent the past year improving and refining my presentation for market.  But you know, I’m still teaching, and I’m still offering classes and parties, and I’m still selling online.  And I’m not giving up, not by far.  Just going to focus on those aspects of the biz for now, and leave the store for later.

So it’s bad news.  But it’s better than opening the store in ignorance and failing miserably!

Out of business?!?

I told you a couple days ago that I opened an Etsy shop for the Bead and Bean, to sell my beads and findings.  I did not mention (I don’t think) that since I wasn’t happy with the photos of some items, I only listed a few things.  And since I only had a few things listed, I didn’t publicize the new shop yet.

Well, a funny thing happened.  The next morning I woke up and checked my email – and found I’d sold almost everything I had listed!  Holy crap!!!  I had multiples of two of the items I sold, so after I relisted those I had a grand total of 3 items listed for sale.  I didn’t have time to take photos today, but lo and behold when I checked my email this afternoon I’D SOLD ANOTHER ITEM!!  Out of a nearly empty shop!!  Holy crapola, Batman, I think we’ve hit the freaking mother lode!!

I’m not entirely sure why this is happening all of a sudden…  But I sure am glad it is!  At any rate, I’ll be finding time tomorrow no matter what to take more photos, so by tomorrow night I’ll have a respectable selection for sale.

I just find it really funny that I’ve been successful enough in my first week that I sold myself out of stock.  Too funny!

Etsy Treasury

Woot-woot!  I just got a convo from Anna Mursin of the teamcatholic Etsy team – one of my rosary bracelets got selected for a Treasury!

Don’t worry if half of that sentence is Greek to you, I fully intend to explain.

Most of you know that Etsy is an online marketplace similar to eBay, except that all the goods are handmade or vintage, or crafting and art supplies.  You join Etsy and set up a shop, list your items for sale, and check out other people’s stuff.  There’s a bunch of tools to interact with each other, one of which is creating Treasuries.  A treasury is a group of themed items curated by one Etsian (the official term), and when one of your items is chosen for a treasury, it can get you a LOT of publicity!

So I’m really excited about this!  I could get a few sales out of it, or at least some more potential future customers.  😀