My Blog

Whatever rings Mel's bells

Posts Tagged ‘Zibbet’

Sale Fail

Have you ever had a marvelous idea?  Have you ever implemented said marvelous idea, and been on the eve of pushing the button to make it happen – only to realize IT CAN’T?

Yeah.  Turns out I’ve screwed the proverbial pooch on the fancy Grand Opening of my shiny new Zibbet store, The Bead and Bean.  The sale was to be BOGO free over the weekend, plus free or discounted shipping rates.  Then Monday it would go to 30% off the whole store, and be that way all next week.

Unfortunately…  Zibbet’s sale function doesn’t accommodate BOGO sales.  And while I can do free shipping, I can’t unless I do a percentage-off sale.  So I changed my welcome message to explain why I’ll have to credit back those amounts via PayPal after the sale, and prepared to go through a lot of hassle.

Then I looked at it from the customer’s perspective.  And immediately decided that as much hassle as it was for me, it’d be more for them!  (Or, perhaps, for you…?)  So I said, screw it, I’m just going to do 50% off the whole store with discounted shipping.  And if I get a bunch of people who each buy one item for 50c and I have to pay $3 to ship them out…  Well, maybe they’ll be happy enough to come back later and buy again.

More importantly, I’ll sleep well tonight knowing I’m not making my customers jump through hoops in an attempt to get them to give me more of their money.  Because, pardon the language, but f&@k that.

How many are really in there?

Behold, a bag of 100 bells.  Red, aluminum, shiny, very pretty.  Perfect for holiday creations, Mardi Gras, Valentines, or anything you think should be jingly and red.

But wait!  Are you sure there are really 100 bells in there?  Maybe we should check.

Let's count.  1, 2, 3, 4, 5, 6...

 

Start counting!  1, 2, 3, 4, 5…

24, 25, 26, 27...  Keep counting!

 

Keep counting!  24, 25, 26, 27…

That's a lot of bells!

 

That’s a lot of bells!  There have to be at least 100 there, right?

Hmmm.  Actually, there aren’t 100 bells in the bag, there are 104.

How many bells do you have?!?

 

This bag of green bells has 106!

So what’s the deal with the extras, then?  Isn’t it enough to give people what they’re paying for exactly?

Well, sure, it’s enough.  I mean, when two people strike a bargain, they each agree to provide something specific.  As long as both parties carry through with what they promise, that’s pretty even-Steven.  And for the most part, my counts are exactly what you’d expect them to be – a lot of 36 stone beads will have 36 beads in it.  A 16″ strand will be 16″ long.  (Well, if the 16″ mark lands in the middle of a bead, of course it might be slightly longer.)

But when it comes to bells, or beads, or jump rings, I use what are called heavy counts.  In other words, I’ll count out 100 of the item, then I’ll throw in another 3 or 4 or 5.  Sometimes I’ll have a few extras and no ideas to use them myself, so I’ll just add them to the packs I’m selling.  Also, although I sort all my loose items by hand and discard any unusable ones, I am human and unfortunately err from time to time.  I’m much happier knowing that I can guarantee each bag or lot will contain as many usable items as I advertise.

Also, I’ve never been in the business of giving only the minimum.  I expect more from myself, and I aim to give much more than that to my customers.  So you can rest assured that every purchase you make from my shop will contain AT LEAST as many usable items as you expect it to.  And when your new goodies arrive, if you want to, feel free to count and find out exactly how many are really in there.  ;-D

 

Shocking news

Today is a red-letter day, my friends.  Today I’m going to tell you about…  Making jewelry!  Or at least, my jewelry business activities.

Yes, I know!  Unprecedented, isn’t it?  I’m pretty sure I talk about everything *but* jewelry on this blog.  But I figure, hey, why not?  And since I’ve lately been devoting a lot more time to building up my business, I figure I ought to take a crack at it.

What have I been doing, you may ask.  (Or you may not.  But I’m going to tell you anyway.)  Well, first, when I moved the bulk of my item listings to Zibbet, I also started cruising the fora (plural of forum, for those of you who prefer your Latin without the standard American twist) and found a thriving, warm community.  I got involved with a group that does weekly “flash attacks,” trading links and promoting each others’ shops and items.

The best time for me to do this work turned out to be on my morning and afternoon commute, so I ponied up the cash for wifi service on the ferry and signed up for a Hootsuite account to manage all my posts.  And it’s been working brilliantly!

I sign on in the morning and schedule tweets to go out all day while I’m at work.  Generally, I do half of them for the “flashee” at the time, and the other half are divided between my own items and other random things like Seahawks news or current events or useful articles.  I really enjoy finding the twitter handle of someone affiliated with whatever I’m posting and tagging them.  ;-D

One thing I’m really trying to do is provide more content than just sales pitches.  I mean, who’s going to follow me – and pay attention – if all I do is advertise all day?  No, I need to have more to attract people than just that.  So after I schedule out a dozen or so messages (more if the mood strikes) I look at what’s trending and find a discussion to contribute to.  Like the #YesAllWomen, for example, though I wasn’t doing this yet when that got started.

Basically, I’m trying to interact with others in the Twitterverse in a way that encourages them to pay attention.  Thus far I’m meeting with some results.  Pretty much every day something that’s come out of my feed gets attention from outside our flash attack group.  Which is the mark of success for what I’m doing – we’re all very attentive to each other, so when these ladies share my tweets it’s awesome, but doesn’t show the same results that I’m looking for in my other posts.

It’s a slow process, but I think it’s working.  At least a bit.  Which is really all I can ask for!  As my darling HSO is fond of saying, “Progress is.”

Time to be moving on

I have some unpleasant news folks; due to some recent policy changes, I’m going to shut down my Etsy shop.  A few days ago I got an email sent out by the CEO of Etsy discussing these new “clarified” policies, and frankly I was appalled.  Etsy bills itself as a marketplace for handmade goods, but over the past years the “handmade” section has been taken over by mass producers pretending to be crafters.  By checking sites like CraftCount that track the top sellers, this becomes obvious.  The top several sellers are from Far East countries well known for large numbers of sweatshops, and with average daily sales in the hundreds for each of these shops it’s obvious these aren’t individual sellers.

Well, as of January 1st, the rules allow these sellers to hire employees, use fulfillment services, and even involve outside manufacturers – as long as they’ve designed the product.  By redefining the term “handmade” to include work that CLEARLY is not handmade, it puts the nail in the coffin of small, indie sellers like myself who not only design but also create all our own goods with our own hands.

So I’m leaving.  This is not a decision I’m making lightly; I’ve spent nearly five years on Etsy.  This change will affect every aspect of my business.  But I can’t compete with that demographic and I don’t want to.  That’s why I went to Etsy in the first place – because I want to be part of a community of small sellers like myself.

To make a long story short, I’ve started migrating my listings over to Zibbet.com as of this week.  To where, you say?  I know, I hadn’t heard of them before either.  But they have the potential to compete very strongly with Etsy in time.  The costs are lower to start up, they actively police listings and flag (and even remove!) shops that are out of compliance, and they have a firm reputation for fast and personal responses.

I hope you’ll come visit me at my new web home http://www.zibbet.com/MelsBellsJewelry which will be (slowly) filling up with all the same goodies from my Etsy site, as well as a bunch of new stuff you haven’t even seen yet!  Thanks for all your support, as always.  I’m trusting that this change, though frustrating for me, will lead me to a better community that I’ll truly fit into.